Who am I?
I love communication in all its forms: a well written story, an article, an impressive photo, an enthralling radio show, an innovative website, an unusual movie clip or new social media.
I must confess, though, that above all I love printed paper. Since I was born I've been smelling the scent of ink on the pages, my father was a typographer. I've always loved talking, with everybody; I got this from my mother.
Looking back at my studies, I can see a great consistency: classical human studies, degree in agroindustrial economics (with an unfulfilled dream of studying philosophy!), drama school, many language courses, communication and marketing. And tasting. And yet, there was a time when I used to hate wine and cheese! Then someone made me change my mind, passing this great passion on to me. Since then I never stopped exploring and discovering wines from all over the world and genuine food, rooted in its territory. I always say, I met the right people at the right time.
What have I learned?
My wine related career path began by chance, with a grape harvest, through the cellar (I was helping the cellar manager), then to the wine bar, the visitors reception, and eventually I became brand ambassador and external relations manager. A truly fulfilling and original growth in the world of communication and public relations.
I worked with several eminent wineries, in Valpolicella and in Franciacorta. And the more I could travel around Italy and the world to talk about wine, the happier I was.
Before it became popular I set out to conquer WSET in London. I travelled so much, following my natural attraction towards the unknown.
I am appreciated for my competence, reliability and sincerity. Now I'm back in the place where I started from and I was beginning to miss: “my” Valpolicella.
What can I do?
I am a communicator, I create and take care of the online and/or offline communication strategy for small and mid-sized businesses, mainly but not only wineries. I organize their corporate image, I write texts, press releases, contents, editorial plans and, most importantly, I set up cooperation projects and connections with the media and with specialized organizations, in order to increase visibility for the corporate image. Although I am not a graphic designer nor a webmaster, I can count on the support of highly qualified professionals in such sectors.
I am increasingly involved in subjects of the likes of agriculture, food and nutrition education, which is often related to tourism, and I am also involved in cultural and social projects, with a particular focus on new media tools.
